Our ecommerce experience is unparalleled

For 17 years, we have provided SEO and Paid Media solutions for some of the world’s most famous retailers and ecommerce giants.

Ayima trusted by

We relentlessly look for ways to improve the ecommerce journey. With thousands of facets, millions of SKUs, and an ever-expanding maze of legacy URL structures, we’ve faced these challenges and fixed them with innovative solutions.

It’s all part of our goal to provide an unparalleled ecommerce experience from search to site.

"One of my most successful SEO initiatives in a large organization is building an army of SEO evangelists around you. Ayima is undoubtedly a cornerstone of our SEO program driven by a team of truly experienced and competent SEO professionals. They are an extension of our team who adds clarity of purpose, a growth mindset, and a great deal of courage enabling us to evolve with the ever-changing fast paces SEO industry shifts. Their intellectual capacity to solve complex technical issues, analyze massive data sets and provide thought provoking solutions continually surpasses my expectations. This is one partner I wouldn’t want to work without."

Alissa Steingraber

"Ayima brings innovative solutions to paid campaigns while adapting to market changes and our needs. They are very dedicated to learning and understanding our business and products line to get the best results possible. The availability of the team is unmatched, and they are great at teaching their clients – a truly amazing team to work with"

Kayla Myers

"Ayima’s deep technical knowledge and the ability to crawl their clients sites in a similar fashion to the search engines allows them to provide invaluable insights"

Cory Halderman

Our Ecommerce SEO Services include:

Technical SEO
Site migration/consolidation
Google Merchant Center optimization
Black Friday/Holiday
Go-to-market strategies
End-of-life solutions
Taxonomy design
SKU consolidation
Product page optimization
Marketplace optimization
Retail vs ecommerce collaboration
Out-of-stock alerts
Competitor monitoring

SEO and Paid Media collaboration to drive revenue

When we have the opportunity to drive both the Organic and Paid Media channels for Ecommerce, we find significant cost savings for clients and deliver strategies that more efficiently deliver incremental revenue.

When working with a major skincare and wellness retailer, they were looking to break into the US market. We combined our SEO and Paid Media efforts and improved their digital marketing performance, including a 350% increase in non-brand Paid search traffic and a 50% growth in search revenue.

Our Paid Media is enhanced by Machine Learning

We developed our Adspend Marketing Mix Model, which uses Bayesian Machine Learning, to measure advertising effectiveness and improve budget allocations for our retail partners. Our model can learn patterns and trends from recent spend and revenue data to inform future decisions. This allows us to optimize ad spends in two key areas: 1) between ad platforms and 2) at the campaign or ad-group level within a single ad platform.

The model is always “online,” which means it constantly learns from recent data and then provides optimization guidelines. For example, it may suggest adjusting Google Ads spend by allocating 5% more to the Dresses category and 5% less to the Shoes category. While we could automate the budget adjustments, we prefer to let these numbers serve as a guide for our expert team, who can overlay additional context before implementing.

Our Ecommerce paid media services include:

Media planning
Shopping feed builds & optimization
Tracking implementation
Campaign optimization
Web, App & foot traffic campaigns
Creative & landing page feedback
Paid media training

Driving sales from the following platforms:

Ecommerce content that converts

Retailers often stand out from their competitors, who sell the same or similar products, through compelling content that supports the journey through the sales funnel. We have extensive experience using our subject matter expert writers to complement retail blogs as well as category and product pages.

We helped develop a content hub for an international tech retailer through content creation and strategy. We produced product guides that dominated the search results for highly competitive terms and improved organic traffic to nearly 5 million monthly visitors—a 150% increase.