Paid media campaigns that drive revenue
We’re the paid media agency for companies that want to dramatically increase their revenue. Wherever your customers are, our team of senior-level experts will find them through our agile, responsive campaign management.
Full funnel media management
We execute award-winning paid search and paid social campaigns across all platforms and throughout the sales funnel. Our holistic approach covers planning, buying, and reporting to provide you with the results you need.
We provide complete data management, including conversion tracking implementation and first-party audience segmentation. And to make sure you understand the true impact of your ad spend, we offer integrated attribution modeling with your non-paid channels.
We use Machine Learning
We developed our Adspend Marketing Mix Model, which uses Bayesian Machine Learning, to measure advertising effectiveness and improve budget allocations. Our models can learn patterns and trends from recent spend and revenue data to inform future decisions. This allows us to optimize ad spends in two key areas: 1) between ad platforms and 2) at the campaign or ad-group level within a single ad platform.
The model is always “online,” which means it constantly learns from recent data and then provides optimization guidelines. For example, it may suggest adjusting Google Ads spend by allocating 5% more to the Dresses category and 5% less to the Shoes category. While we could automate the budget adjustments, we prefer to let these numbers serve as a guide for our expert team, who can overlay additional context before implementing.
A transparent and innovative approach
As your trusted partner for paid media, we put planning first but are quick to react to any changes in your priorities. We’ll also let you know if something isn’t working, so we can work together to make sure we’re giving you exactly what you need for every campaign.
Our paid media services include:
We cover the following platforms:
Our Paid Media team is based across the UK and North America giving us extensive time zone coverage and the ability to provide solutions utilizing local knowledge to clients around the world. Our experience is vast but includes small regional businesses through to global enterprises in competitive sectors:
